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Posted May 2014 by Inder Brar
It's not always easy for a start-up to establish itself in a competitive market, but developing a presence within your industry is essential if you want your enterprise to be a success. There are many ways to do this, but a lot of business owners turn to promotional merchandise when they want a reliable way to build their brand and give their new company some credibility. If your budget allows for it, and you are hoping to quickly establish your business as a leading organisation in its industry, it may be worth investing in engraved custom pens.
Not all pens are suitable for engraving; they need to be made from some type of metal, or another high quality material. The engraving process itself is usually carried out using a high strength laser beam, which creates precise, delicate lettering on the barrel of the pen. Engraved custom pens are one of the more sophisticated promotional items available today. They have an elegant, timeless aesthetic and a high perceived value, which makes them fantastic for promoting your business. If, like a lot of start ups, you want to keep costs low and avoid overspending on advertising, it's still worth investing in a small amount of these pens, to give to your most qualified prospects and hardest-working employees, as engraved pens, which are customised specifically for the recipient, will benefit your business in many ways.
Firstly, unlike a cheaper, impersonal product, this type of promotional item is far more likely to be used and displayed proudly, and will therefore provide your business with prolonged exposure. Secondly, an engraved custom pen with the person's name on it will be valued, and is likely to solidify your professional relationship with the recipient, as they will be far more inclined to remain loyal to someone who lets them know that they are appreciated.
Thirdly, it's a well-known fact that consumers prefer to buy services and products from companies that they believe to be both reputable and prosperous. It can be difficult to give this impression when you're just starting out, but offering high quality engraved custom pens to prospects, employees and business acquaintances can help you to do this. As such, this is a worthwhile investment; however, it is a good idea to exercise caution and think carefully about who you want to give them to, particularly if money is tight and you cannot afford to order a large quantity.