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Posted August 2014 by Inder Brar
You might think that it's too early to start buying promotional back to school products, but when it comes to marketing, it's vital to stay ahead of the game. September will be here before you know it, and if you want to ensure that your business stays in the limelight, now is the time to start planning. In this article, we'll be taking a look at some of the best promotional products to use at the beginning of the academic year.
Promotional merchandise can be expensive, depending on the type of products you use; however, if you choose wisely, you can enjoy a great deal of brand exposure, without finding yourself out of pocket. Two items which have proven themselves to be both effective and affordable are printed pencils and printed highlighters. Both of these items come in a huge range of colours, shapes and sizes, but neither are expensive, so you can order in bulk and spread the word about your company to a large amount of people, without breaking the bank.
Moreover, these types of items are guaranteed to be used by the recipients, not only in the classroom and the staffroom, but also by the students when they're at home, on the train or studying in the library. Whilst other forms of promotional merchandise like gadgets and novelty toys may hold their attention for a hour or two, printed highlighters and printed pencils will remain on their desks, in their pencil cases and in their homes for months or even years on end. And it won't just be the students themselves that will see your brand name - their friends, parents and other family members will also see it. This type of long term brand exposure is what will allow your business to eventually become a household name.
In terms of how you can use these items for your back to school promotional campaign, the options are endless. One way would be to offer your promotional highlighters and pencils as prizes for a school raffle; not only will this help you to get the message out about your business, it will also boost your reputation, as people will view both you and your company as being generous. Your customers and prospects' perception of your business is incredibly important, and so it's vital to grab any opportunity you can to improve your reputation.