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Tips and tricks for using promotional highlighters and pens at exhibitions

Posted May 2014 by Inder Brar

Printed highlighters and pens are two of the most popular choices of promotional merchandise, primarily because they are the type of practical, everyday items which people are likely to use on a regular basis, both at home and at the office, which means they have enormous advertising potential. Although there are several different ways to give these promotional products to customers, prospects and employees, one of the easiest ways is to hand them out at exhibitions. In this post, we'll explain how you can make the most of out your printed highlighters and pens at this particular type of event.

Firstly, make sure that you choose the colours for your promotional highlighters and pens very carefully; all too often, business owners buy these items at the last minute, a few days before the exhibition starts, and don't put any thought into which colours they select. However, it really is worth taking some time to consider your choices - try to opt for colour combinations which are in keeping with the colours used for branding purposes by your company.

Because virtually every stand at a trade exhibition will be giving away free promo merchandise, it's vital to think carefully not only about the colour, but also about the style of highlighter or pen that you opt for. You need to ensure that the products you choose really stand out, for all the right reasons, and get your business noticed. You might want to opt for multi-purpose item like a Duo pen, which comes with a coloured highlighter on one end, and a ballpoint on the other. Alternatively choose pens and highlighters which come with wide barrels, so that you have plenty of room to add bold, eye-catching text and images.

It's also a good idea to come to the exhibition armed with a wide variety of different printed highlighters and pens, rather than just bringing one particular brand. If, for example, you bring along a large quantity of colourful highlighters, and budget-friendly pens, as well as a small amount of luxury fountain pens, you could offer the low-priced items to everyone who drops by the stand, and the luxury pens to qualified prospects whom you are confident will become clients in the near future. Providing these prospects with a beautiful pen may be the little nudge needed to turn them into a paying client.